Today I'll be starting a sequence of articles comparing how a modern site named PissedConsumer.com developed by and for customers' stacks up against the industry experienced Consumer Reports. So what will be the characteristic which may give victory to one of these websites?

If you load up the websites side by the side, the dissimilarities are quite obvious. It's immediately apparent that Consumer Reports has got a slicker and more professional design. The main hues that are used during the creating of the website are grey, white and blue. Here you may find a great deal of different links and pictures that are completed with short stories. The appearance of Pissed Consumer is also pleasing as it is composed with smooth red and white hues. Anyway, Consumer Reports looks more professional as Pissed Consumer does. That is partially because of the various advertisements all over their page (supplied by Google). Some designers do not believe the fact that too many links with no pictures will repulse and visitors wouldn't wish to deal with this website again. If we talk about structure, the website comprises two helpful sections. The first is a lately discussed bar that shows you the reviews or complaints with the latest comments to them. “Hot topics” are shown by the second section. They are demonstrated only in single word hyperlink. The only thing that I didn't like is the little font size used in the links that are located in hot topic section.

For the customer that visits Consumer Reports at the first time it is actually easy to find some required topics as they are strictly divided into some basic themes. For the fans of Consumer Reports Magazine there is a section of the site where they can debate any information read in that magazine. The website of the Pissed Consumer also has quite interesting structure but it is harder to utilize. Keep in mind what happens when you visit a website that is absolutely heaped up with a huge amount of various information. Maybe you are a little confused. The right side does comprise a basic roll of categories but they are broad without an ability to make them more specific. Luckily, both websites do feature a comfortable search option in case you can't find what you're looking for on the main page. It's also significant to mention that while at first glance Consumer Reports seems to have a larger range of product information, this is not right. Pissed Consumer has got more subdivisions that include more information than Consumer Reports but it is harder to find precisely what you need because of quite not comprehensible design.

These websites cover practically the identical range of themes of articles but Consumer Report seems to be better organized and attentive for its customers. It allows the user to quickly and efficiently find the information that they are looking for. Our small research demonstrates that Pissed Consumer is not so handy and attractive for visitors as Consumer Reports does.